Make sure that your message is getting into the hands of your best prospects.
Whether your marketing campaign is direct mail or permission based email, allow our experienced customer service oriented team of direct marketing professionals to work closely with you to help create an extremely well targeting list that gives your marketing campaign the best chance of success.
Types of Mailing Lists Available
- National Business and Consumer Lists
- Response Lists
- Saturation Lists
- List Brokerage
Building a List
One of the most important aspects of direct mail is the mailing list you begin with. The most logical starting point for creating a list is to start with your current customers. Build outward from what you know and you'll see that everything starts with your first customers. You may have to guess with multiple things in targeting your market, but you know that this customer purchased your product. A level of certainty is now becoming apparent.
Where do your customers live? Sort by ZIP code. Do one or two ZIP codes stand out from the rest for a majority of your customers? What are the demographics of that ZIP code? The Census Bureau and other data suppliers can provide you with significant demographic data by ZIP code. You can use this to get a more thorough understanding of the profile of your geographic market. Chances are you're selling much more in a few ZIP codes than in others, and it may have little to do with your physical location.
As you learn more about your customers, take the next step. If these people buy your product, then people who associate with them will also be likely to buy your product. At least the targeted audience would be more likely to buy your product than the public as a whole.
One business sells desks, filing, shelving and storage units to the business market. They conducted surveys of their customers and found that a disproportionate percentage of sales were to SOHOs: small office/home office owners. They purchased a mailing list of these companies (sole proprietors with less than five people, sorted by the appropriate ZIP codes for their geographic market) and scored several successes in direct-mail programs. They supported their mailings with modest ads in several of the publications that target this growing market. They included tear sheets (color copies) of the ads along with their mailing to bolster their credibility in this market. Prospects can see they're sophisticated enough (and stable enough) to advertise in respected publications.
With your best customer profile in hand, go to professionals in the database/mailing list business and see what lists they have that match your current customer/prospect demographics.
