News and Events

Valpak Pushing QR Codes to 80 Million Households

Valpak Direct Marketing Systems, a leader in local print and digital coupons, is launching a major initiative using quick response—or QR—codes...     read more

---

PRC approved the 3% Discount Program

In an effort to persuade Direct Marketers to see the potential in offering Smartphone technology in conjunction with its Direct Mail efforts to maximize returns and response rates, The Postal Regulatory Committee has approved a summer program offering a 3% discount in postage for mailers who display a two-dimensional QR Code (Quick Response) on their mail piece.

You can find out more information about it here,
a PDF of the order can be found here,
and an FAQ sheet about the promotion can be found here.

---

Why Marketers Should Use QR Codes In Their Campaigns

Quick response codes seem to be popping up everywhere, from billboards to magazines to grocery stores. Direct Connect spoke with the marketing firm's CMO, Jason Pinto, about the potential of QR codes and what marketers should avoid when launching a campaign using them...

---

Four Reasons To Consider Direct Mail Over E-Mail

Sending e-mail blasts to customers and prospects is cheap, easy, and fast, but how does e-mail stack up against direct mail when it comes to reliably delivering communications messaging? With the proliferation of e-mail, marketers are finding that their messages can get lost in the shuffle. Marketers are returning to direct mail as the best way to cut through the clutter, according to Bernie Gracy, VP of strategy and new business development for Pitney Bowes...